Social Media
Through my coursework in digital media at Texas State University, I’ve cultivated a strong foundation in innovative digital strategies, content creation, and data-driven decision-making. As a Digital Media Innovator, I’ve learned to combine creative storytelling with analytics to drive engagement and build meaningful connections with online audiences. My classes have sharpened my skills in social media strategy, visual communication, and trend analysis, equipping me to navigate and adapt to the ever-evolving digital landscape.
These experiences have not only expanded my technical skills but also allowed me to build a diverse portfolio that showcases my ability to pitch, design, and produce high-quality social media content. From creating engaging analytics graphics to collaborating with clients like the TXST Alumni Association and the School of Journalism and Mass Communication, my work reflects a commitment to blending innovation with strategy. This hands-on experience has given me the confidence to approach future digital media challenges with both creativity and data-driven insight.
Data-Driven Strategy Development
I've gained proficiency in analyzing social media metrics, including engagement rates, audience demographics, and content performance. This skill allows me to create targeted strategies that optimize engagement and growth across platforms.
Content Creation & Storytelling
My experience pitching video ideas and conducting interviews showcases my ability to create compelling narratives that resonate with an audience. This includes crafting content that aligns with brand values and resonates with target demographics.
Visual Communication & Analytics
Through designing social media analytics graphics, you've developed the ability to present complex data in a visually compelling and easy-to-understand format, making it accessible for clients and stakeholders to take actionable insights from the data.
Client Collaboration & Communication
Working closely with clients like the TXST Alumni Association and the School of Journalism and Mass Communication, you've refined your skills in client communication, ensuring that content aligns with client goals and expectations while providing strategic insights and solutions.
Social Media Live Showcase
For this live social media event, my team and I partnered with Dr. Nicole Stewart to dive into the wild world of creator cultures, the mysteries of algorithmic visibility, and the ever-evolving rules of platform governance. We crafted an engaging, interactive show that blended expert insights with real-time audience participation. From breaking down how algorithms shape fame to unpacking the invisible forces behind platform policies, we made complex digital topics both accessible and entertaining. I contributed to content development, audience interaction planning, and the overall creative flow to deliver a show that was as informative as it was dynamic.
Social Media Discussion Posts
As part of a series of class assignments, I researched and analyzed current trends shaping today’s social media landscape. Each discussion post required me to investigate emerging topics, platform developments, and cultural shifts, then apply my own knowledge and examples from real-world events. Through these assignments, I demonstrated my ability to critically engage with how social media influences society, while also staying informed about fast-moving digital trends. These posts helped sharpen my skills in research, trend analysis, and clear communication within the context of contemporary digital culture.
TXST School of Journalism and Mass Communications Client Portfolio
As part of a collaborative project with the School of Journalism and Mass Communication, my team and I developed a pitch for an exclusive video interview with Marco Lopez, a future alumnus projected to graduate in Spring 2025. Our pitch focused on the value of featuring a student's journey as they approach graduation, highlighting their academic achievements, career aspirations, and the impact of their experience at Texas State University. We successfully secured the opportunity to interview Marco, allowing us to produce an engaging piece that not only showcased his story but also represented the School of Journalism and Mass Communication's commitment to celebrating its students and alumni. This project enhanced my skills in pitching, client collaboration, and video production.
TXST Alumni Association Client Portfolio
In collaboration with the Texas State University Alumni Association, our team acted as creative strategists — diving into their social media analytics, identifying growth opportunities, and helping shape content that truly resonated with their audience. We maintained a close working relationship with the client, ensuring that every insight and recommendation aligned with their goals and brand voice. I developed a 20-page PDF portfolio compiling our analytics, trend research, content strategies, and creative recommendations. This project gave me hands-on experience in client relations, strategic planning, and data-driven storytelling — skills essential for crafting impactful digital campaigns in today’s fast-paced media environment.
Analytics / Infographics
In collaboration with the Texas State University Alumni Association, our team acted as creative strategists — diving into their social media analytics, identifying growth opportunities, and helping shape content that truly resonated with their audience. We maintained a close working relationship with the client, ensuring that every insight and recommendation aligned with their goals and brand voice. I developed a 20-page PDF portfolio compiling our analytics, trend research, content strategies, and creative recommendations. This project gave me hands-on experience in client relations, strategic planning, and data-driven storytelling — skills essential for crafting impactful digital campaigns in today’s fast-paced media environment.
 TXST SJMC Instagram Analytics Report |  TXST Gender Infographic |
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